Solveig Bernstein*
First Pacific Telesis and Southwesterm Bell merged, the first merger
of two Baby Bells since Ma Bell was broken up in 1984. Then Bell
Atlantic and Nynex announced plans to merge, and are now waiting
the completion of regulatory review. The question whether each deal
will be good or bad for competition has drawn the attention of would-be
telecom seers everywhere, including state regulators, the Federal
Communications Commission (FCC), activists, and the Department of
Justice (DOJ). If opponents of the mergers persuade any entity to
interfere with the mergers, it will probably be DOJ, since the FCC
is busy with a plethora of rulemakings.
But the Telecommunications Act of 1996, which terminated the antitrust
consent decree under which DOJ had overseen the Bells' affairs,
as well as decrees binding AT&T and GTE, signalled the judgement
that consumers are better off when regulators, including DOJ, are
not perpetually scrutinizing the industry pursuant to a plethora
of decrees. DOJ's scrutiny of the proposed Bell mergers raises the
prospect of a series of new decrees.
It is this prospect of new bars to change in telecommunications
markets, not the mergers themselves, that should worry us. We shouldn't
confuse the survival of the process of competition with the survival
of individual competitors. In real-world competition, businesses
form, fail, merge, or thrive in ever-changing variety. It shouldn't
alarm us when we see this happening in telecommunications markets.
Clearly, the proposed mergers do alarm some, at least. But the
alarm reveals more about the expectations of the alarmed observers
than about the mergers themselves. Too many observers expect competition
to look like the "perfect" competition of academic models,
where many firms compete tidily on perfectly equal terms in endless
stable equilibrium. This simply cannot be. If we expect it to be,
we will always be disappointed.
Another set of mistaken expectations arises from the history of
telecommunications markets. For years, federal and state authorities
were deeply entangled with the phone companies' day-to-day business
decisions. Rates were regulated. Service was regulated. Entry into
and even exit from the business was regulated. State-supported monopoly
was the order of the day. If we expect deregulated telecommunications
markets to proceed like the orderly, politically cautious monopolies
of yesteryear, we will again be sadly disappointed.
The temptation to call on the regulators as guarantors of "fair"
or "pure" or "genuine" competition will be strong.
Years of layered regulation can only mean one thing; the telecommunications
market today is massively distorted. On a grander scale, years of
economic regulation in the former Soviet Union yielded a surreal
mosaic of outmoded industries, overemployment, bizarre shortages,
and distribution by queue. Perhaps the distortion of telecommunications
markets is less extreme, but, rest assured, it's there.
This distortion will become more and more apparent now that telecommunications
markets are being deregulated. As the market readjusts itself, there
will be price increases, price decreases, bundling, mergers, layoffs,
hirings, new firms, new services, and even bankruptcies and divestitures,
at a dazzling pace. Many of these changes will be entrepreneurs'
natural adaptations to an ever-changing world. But some of the changes,
indistinguishable in practice from the other kind, represent the
market's frantic attempt to coordinate itself after years of regulation.
Eventually, perhaps, the market will calm down.
And that's the way it has to be. There is no short cut to coordinated
markets. If there were, they'd be gratefully employing it in the
former Soviet Union.
The tragic error would be to translate our idealistic views of
what competition "should" look like into endless activities
designed to manipulate, tweak, and improve upon competition in today's
telecommunications markets. This is not to say that deregulated
markets function perfectly. It is only to say that regulatory micro-management
of competition or anything else, however well-intentioned, has proven
itself even more imperfect. We do not need more of the same.
* Solveig Bernstein is Assistant Director of Telecommunications
& Technology Studies at the Cato Institute.
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